On Saturday 7 and Sunday 8 November, to celebrate World Wine Tourism Day, Montepulciano offers a special experience combining visits to local wineries with a visit to the Museo Civico Pinacoteca Crociani. On one side, winery tours, stories and tastings in the places where wine is produced and aged; on the other, PerBacco, a special museum itinerary exploring the history and culture of wine and its deep connection with Montepulciano.

Participants can enjoy free admission to the Museum by booking HERE.

This special opportunity is available exclusively on 7 and 8 November, allowing visitors to explore at their own pace, choosing which wineries to visit and combining their wine experiences with a visit to the Museum.

World Wine Tourism Day is an international initiative promoted by RECEVIN – the European Network of Wine Cities – and, in Italy, by the National Association Città del Vino. In Montepulciano, the event is organised by the Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese and the Municipality of Montepulciano, in collaboration with the Museo Civico Pinacoteca Crociani.

Discover Montepulciano through its wine

Step inside a winery, discover where wine is made and aged, meet the people behind its production and enjoy a glass while appreciating its aromas, character and connection to the land. World Wine Tourism Day is the perfect opportunity to explore Montepulciano, following wine as a common thread connecting its landscapes, wineries and history.

This year, there is one more reason to celebrate: on the 400th anniversary of the birth of Francesco Redi, Montepulciano pays tribute to the poet who, in his famous Bacco in Toscana, wrote the celebrated verse “Montepulciano d’ogni vino è il re” – Montepulciano is the king of all wines. Centuries later, these words still capture the town’s enduring connection with wine.

The story of wine at the Museum

Inside the Museo Civico Pinacoteca Crociani, the PerBacco museum itinerary takes visitors on a journey through objects, images and works of art associated with wine and wine drinking, from Etruscan times to the 17th century. It offers an original perspective on wine and reveals how deeply it has been woven into Montepulciano’s everyday life, culture and history over the centuries. To celebrate World Wine Tourism Day, on Saturday 7 and Sunday 8 November, admission to the Museo Civico Pinacoteca Crociani and the PerBacco itinerary will be free for participants.

To enjoy free admission, simply present your World Wine Tourism Day complimentary ticket, which can be booked HERE.

Museum opening hours:
10:00 AM – 6:00 PM (last admission at 5:00 PM)

Participating wineries

Alongside the PerBacco museum itinerary, visitors can continue their weekend by exploring the participating wineries, discovering where local wines are produced and learning more about the connection between wine and the Montepulciano area, with the opportunity to enjoy a tasting directly at the winery.

Visits, tastings and prices are arranged independently by each winery. To plan your day, please contact the wineries directly in advance to make a reservation.

Cantina Raspanti
Via Fontesambuco 3, Gracciano di Montepulciano | Tel. +39 392 313 9392
Saturday 7 and Sunday 8: 9:00 AM – 1:00 PM and 2:00 PM – 7:00 PM

Carpineto
Strada Provinciale della Chiana 62, Chianciano Terme | Tel. +39 347 760 3727
Saturday 7: 3:00 PM – 5:00 PM

Fanetti – Tenuta S. Agnese
Viale Calamandrei 29, Montepulciano | Tel. +39 348 570 1501
Saturday 7: 10:00 AM – 12:30 PM and 3:30 PM – 6:30 PM
Sunday 8: 10:00 AM – 12:30 PM

Fattoria del Cerro
Via Grazianella 5, Acquaviva di Montepulciano | Tel. +39 0578 767722
Saturday 7: 10:00 AM – 12:00 PM and 2:00 PM – 5:00 PM
Sunday 8: 9:00 AM – 1:00 PM

Il Molinaccio di Montepulciano
Via Antica Chiusina 12, Montepulciano | Tel. +39 333 230 0170
Saturday 7 and Sunday 8: 11:00 AM – 5:00 PM

La Ciarliana
Via Ciarliana 31, Montepulciano | Tel. +39 335 565 2718
Saturday 7 and Sunday 8: 10:00 AM – 5:00 PM

Poderi Boscarelli
Via di Montenero 28, Montepulciano | Tel. +39 0578 767608
Saturday 7 and Sunday 8: 10:00 AM – 6:00 PM

Talosa
Via Talosa 8, Montepulciano | Tel. +39 0578 757929
Saturday 7 and Sunday 8: 11:00 AM – 6:30 PM

Vecchia Cantina di Montepulciano
Via Provinciale 7, Montepulciano | Tel. +39 331 611 2514
Saturday 7 and Sunday 8: 9:30 AM – 6:30 PM

Villa Svetoni Wine Resort
Via Umbria 63, Montepulciano | Tel. +39 329 303 0848
Saturday 7 and Sunday 8: 8:00 AM – 8:00 PM

Plan your visit

Book your complimentary World Wine Tourism Day ticket, enjoy free admission to the PerBacco museum itinerary and reserve your visit directly with one or more of the participating wineries.
There is no fixed itinerary: visitors are free to plan their own weekend, combining a visit to the Museum with winery experiences and the many other attractions Montepulciano has to offer.