Who we are

Who we are



The Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese is an association that has been promoting and marketing the territory of the Valdichiana Senese since 1998.

Wine cellars of Vino Nobile di Montepulciano, farms, restaurants, wine shops, accommodations, spas, associations and bodies active in the area, including the municipalities of Cetona, Chianciano Terme, Chiusi, Montepulciano, San Casciano dei Bagni, Sarteano, Sinalunga, Torrita di Siena, Trequanda and the Union of Municipalities of the Valdichiana Senese, are part of the Strada


Since 2014, the Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese has also featured Valdichiana Living, which is an incoming agency and official tour operator for the territory of the Valdichiana Senese, in charge of aggregating, promoting and marketing the tourist offer of the Valdichiana Senese. GO TO WEBSITE



  • We promote and enhance everything that contributes to making this territory unique, its cultural, landscape and food and wine heritage, history, art and thermal waters;
  • We organize thematic tours and experiences to discover the territory, which can also be purchased directly online from the website www.valdichianaliving.it ; through a simple widget, to be implemented in the portal of your company, the tours and experiences of Valdichiana Living are usable by your customers with the aim of expanding your offer, prolonging the time of stay of customers in the structure and in the territory and encouraging loyalty;
  • We create and market, both to the end customer and to national and international agencies and tour operators, customized or defined stay proposals based on specific interests or major events of tourist appeal;
  • We spread awareness of the Valdichiana Senese in Italy and around the world, participating in national and international events and fairs related to tourism and territorial enhancement;
    We promote the business offer and the destination in the Tuscany Region’s portals Visit Tuscany and Vetrina Toscana; we offer for our members consulting and support activities in order to insert companies in the two portals;
    We carry out information office activities for all the municipalities of the Valdichiana Senese at the Ambit IAT located in Montepulciano (Palazzo del Capitano, Piazza Grande, 7);
    We organize educational tours in the area for operators (tour operators, travel agents and travel consultants) and press, both national and international;


  • Calici di Stelle in Montepulciano: the most anticipated wine-tasting and live music event of the Poliziana summer; the event takes place annually on Aug. 10; www.calicidistellemontepulciano.it
  • Valdichiana Eating: Annual Valdichiana Flavors Market, but also an area project to promote local food and wine and short supply chain productions; www.valdichianaeating.it



  1. Personalized card of the company with photos and information on the website www.stradavinonobile.it;
  2. Card of the company (in the case of accommodation) in the official portal of the destination Valdichiana Senese www.valdichianaliving.it in the section “Book where to sleep” with commission on overnight stays sold equal to 10% (nb: in the portal are also included other accommodation in the area, but the commission recognized by them in case of overnight stays sold is 30%);
  3. Involvement within stay proposals, tours and other promotional-marketing activities carried out in collaboration with Valdichiana Living;
  4. Free or subsidized cost participation in events, promotional activities, such as tourism fairs in Italy and abroad, seminars and training meetings;
  5. Delivery at the beginning of each tourist season directly to the company of tourist materials, such as maps and information brochures of the area;
  6. Support for inclusion of the company in the Tuscany Region’s Visituscany and Vetrina Toscana portals;
  7. Sending a monthly informative newsletter on upcoming activities, tourism data, trends and development opportunities;
  8. Sending quick information through whatsapp messaging (via the association’s cell phone 331 1932852);
  9. Possibility of involvement in promotional activities, such as organization of educational and fam trips with operators (tour operators, travel agencies and travel consultants) both domestic and international;
  10. Possibility of involvement in promotional activities for the organization of press tours with national and international press



  1. For enterprises:

Registration fees (una tantum)
– 50,00 € until 3 workers in the company
– 100,00 € more than 3 workers in the company

All year fees
– 250,00 € until 3 workers in the company
– 350,00 € more than 3 workers in the company

2. For Foundations and No Profit Associations operating in the cultural, environmental and promotional field:
Unique all year fees
– 0,00 €

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