Who we are
WHO WE ARE
Since 1998, the Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese has been dedicated to promoting and marketing the Valdichiana Senese area.
Our members include:
agricultural and wine-producing companies, restaurants and wine bars, accommodation facilities, thermal spas, associations and local organizations, as well as municipalities Cetona, Chianciano Terme, Chiusi, Montepulciano, San Casciano dei Bagni, Sarteano, Sinalunga, Torrita di Siena and Trequanda.
Since 2014, Valdichiana Living has been part of the Strada. It is the official incoming agency of the territory, responsible for aggregating, promoting, and marketing the tourist offer of Valdichiana Senese.
Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese and Valdichiana Living work jointly to promote and market Valdichiana Senese as a tourist destination.
GO TO WEBSITE
WHAT WE DO
- Promotion of the destination through trade fairs, events, conferences, and workshops
- Organization of educational tours for tourism professionals and the press
- Management of the Tourist Information Office (IAT) for Valdichiana Senese, based in Montepulciano
- Enhancement of the local offer on the regional portals Visit Tuscany and Vetrina Toscana
- Daily tours and experiences available for online purchase within 48 hours on valdichianaliving.it
- Creation and marketing of customized stay proposals for both end customers and agencies/tour operators, tailored to specific interests or major tourist events
EVENTS
- Calici di Stelle in Montepulciano: the most anticipated wine-tasting and live music event of the Poliziana summer; the event takes place annually on Aug. 10; www.calicidistellemontepulciano.it
- Valdichiana Eating: Annual Valdichiana Flavors Market, but also an area project to promote local food and wine and short supply chain productions; www.valdichianaeating.it
- Each year we also organize other events throughout the Valdichiana Senese area, such as Fermento in Torrita di Siena (2025) and the Olive Oil Conference held during the olio novo festival in Trequanda