The Road to Sustainability
On the occasion of World Sustainable Gastronomy Day (June 18), we celebrate the virtuous link between tourism and environmental responsibility with the initiative “The Road to Sustainability,” promoted by the Federazione Strade del Vino, dell’Olio e dei Sapori di Toscana in collaboration with CarTES – Charter for the Sustainable Food and Wine Tourist.
The Strada has joined the CarTES project and invites its members to become active participants in the shift towards sustainable tourism.
CarTES – the Charter for the Sustainable Food and Wine Tourist – aims to provide visitors with a practical guide for experiencing the food and wine of a region in a way that respects the environment, local culture, and community. The Charter is developed by the Associazione del Turismo Enogastronomico, chaired by Roberta Garibaldi, in collaboration with the Associazione Nazionale Città dell’Olio, Associazione Nazionale Città del Vino, Iter Vitis Cultural Route of the Council of Europe, Terranostra-Coldiretti, and the Federation.
“The Road to Sustainability” was created to raise awareness among visitors, encouraging them to reflect on the importance of adopting sustainable behaviors during their food and wine experiences. A simple gesture—such as choosing a local product, respecting the environment, or supporting sustainable business practices—can be part of a broader, long-lasting change.
During visits to participating producers, tourists are invited to make a simple yet meaningful gesture: reading a short guide with tips for more sustainable food and wine tourism, accessible via QR code. After reading the guide, visitors can complete an online form to confirm their commitment. In return, they receive a small complimentary tasting—a symbolic recognition of their contribution to more responsible travel.
In a global context where natural resources are increasingly limited, sustainability has become a fundamental priority. Tourism can—and must—do its part through tangible actions that actively involve both travelers and hosts. The Road to Sustainability is an invitation to make every experience in the area a moment of growth, education, and respect.
We believe that every stop can become an opportunity to promote a different kind of tourism: more authentic, more conscious, more in tune with the identity of each place and the protection of its balance.
Through the participation of the Strada, associated businesses, and engaged visitors, this initiative aims to build a virtuous network that highlights local excellence and promotes new, more sustainable tourism models.
For more information: ufficio@stradavinonobile, +39 0578 717484 (Int. 2)